ASK MUMMY & DADDY
GUMMIES
Created in the United Kingdom
Ask Mummy & Daddy has quickly gained attention for its bold flavour combinations and colourful collections, appealing to both adults and younger audiences looking for something fun, indulgent and memorable.
Ask Mummy & Daddy is a modern British confectionery brand bringing playful, flavour-driven sweets with a premium twist. Inspired by nostalgic favourites but reimagined for today’s consumers, the range combines vibrant flavours, creative recipes and eye-catching packaging designed for gifting, sharing and impulse treats.
Playful British confectionery with a premium twist
The Story
Ask Mummy & Daddy was founded with a simple idea: to reinvent classic sweets with personality, creativity and a sense of humour.
Drawing inspiration from nostalgic confectionery traditions, the brand creates playful flavour combinations – from fruity fizzy favourites to cocktail-inspired gummies – all designed to deliver a joyful treat experience.
Today the brand has become known for its vibrant collections, distinctive packaging and a range that balances fun with quality, making it equally suitable for gifting, sharing or enjoying as a small everyday indulgence.
What Makes ASK MUMMY & DADDY Special
From classic fruity gummies to cocktail-inspired sweets, the range is designed to surprise and delight.
Bright, modern packaging makes the products stand out on shelves and encourages impulse purchases.
Many products in the range are vegan and free from palm oil, appealing to evolving consumer preferences.
From small grab-and-go pouches to share bags and gift boxes, the assortment works equally well in cafés, specialty retail and gift stores.
COLLECTIONS
The Ask Mummy & Daddy collection available through NOMU includes
- Classic gourmet sweets – nostalgic flavours with a modern twist
- Grab & Go pouches – perfect impulse treats for cafés and retail counters
- Cocktail-inspired gummies – playful flavours inspired by classic drinks
- Share bags and tubs – ideal for sharing or display
- Seasonal and gift collections – perfect for holidays and special occasions
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