UP UP

ШОКОЛАД

GREAT CHOCOLATE. NO DOWNSIDE.

Four years ago the team behind UP UP realised that while there are brilliant brands working towards a slave free chocolate industry, they weren’t using cocoa that was truly certified as slave free. And they don’t mean self certified. Thet mean certified, rigorously, by a totally independent third party. So they set out to find one.

100% certified slave free cocoa

Origin: made in Colombia

Fully traceable cocoa supply chain

the idea behind up up

The chocolate industry is one big contradiction. Those feel-good treats are hiding a whole lot of bad stuff behind the scenes.

Unsurprisingly, poverty is at the heart of it. Poverty means people are willing to work for far less than they should. Children forgo school and education to work in fields and factories. Working conditions are determined as and when the boss feels like it.

UP UP want to change the entire chocolate industry for the better, by prioritizing a HUMAN FIRST chocolate industry. Human first means putting people before profit. It means opportunity before exploitation and it means putting the welfare of humans above the metrics of corporations.

UP UP COCOA FARM IS THE FIRST IN THE WORLD TO BE CERTIFIED BY SLAVEFREETRADE.ORG C'MON, HOW COOL IS THAT?

Slavefreetrade was set up in 2018 by Brian Iselin, a former soldier and federal agent, with extensive background in conducting counter- trafficking and modern slavery operations worldwide. Together with slavefreetrade, we set about turning the chocolate industry upside down. More about slavefreetrade.org

NOT JUST GOOD, BUT GOOD GOOD! WHAT MAKES UP-UPDIFFERENT IS OURCOCOA SUPPLYCHAIN. IN SHORT,IT’S SHORT.

There’s the plantation, the processing site and our factory. Three workplaces, that’s it. That’s very unusual. Layers and layers of people and interests. High chance that transparency, traceability and trust are lost. In minimising the supply chain, we create room for transparency. In inviting slavefreetrade to hold us to account, quarterly, we uncover how each and every individual are treated, knowhow they’re paid, & can be sure it’s fair and honest.

Using a survey based on slavefreetrade’s Ten Principles for Decent Work we invite every single person in our supply chain to assess their working conditions against international human rights law.

When the industry talks about traceability they mean the raw commodity. We mean the people. 200 on the single-estate plantation, 2000 in the processing site, 20 in our factory. This is a world’s first human first chocolate.

ГАМА

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